Mithio´s first success story

Mithio´s first project was to design and produce the official representative clothing set for the Latvian Olympic Team for the Vancouver Olympics in 2010. It was a big subscription of a 130-member Olympic team.
Latvian Olympic Committee as a client, was extremely conscious and demanding about the representative clothing, about the quality and as well as technical solutions – the basic vision, quality, materials and colors. The goal was to create a unique and original clothes for the Latvian Olympic team, and differentiate themselves from the mass production by emphasizing the Latvian national diversity, colors and national motifs.
Concept and strategy
As previously mentioned, the task was to create unique and original clothes for the Latvian Olympic team, emphasizing in particular the Latvian national diversity and national motifs. The entire set of clothing was designed and made under  Mithio´s brand. During the work we  combined various national elements, used several of them in a combination with geometric elements on the modern high-tech fabrics.
Olympic Collection consisted of nine garments: long coat with wadding, wadded ski jacket and trousers, casual trousers, knitted sweater and a long zip cardigan, knitted scarf, a hat and ski gloves. Coats, jacket and trousers are manufactured with seam-sealing technology.  On the internal and external sides of the trousers, we have used the printed decorative elements.
More about the styles
Dunte, Dunte W – men’s / women’s fully seam sealed jackets. The outer fabric: 100% polyamide / 100% Polyester; Lining: 100% polyester, wadding Thinsulate, 100% polyester, color black/white. A fully seam-sealed jacket from a laminated DERMIZAX fabric from Japan, waterproofness 20 000 mm, breathability 10 000g / m² 24h by standard test B-1 inverted cup method (JIS L-1099 B-1). The jacket has waterproof zippers on lower pockets, one chest pocket, Napoleon pocket, rib on sleeve hem, adjustable snow skirt inside, zippered underarm ventilations ,decorative motif print on upper and embroidery, a large decorative motif print on inside of lining, two-way adjustable and zipper removable hood, adjustable jacket width of the bottom edge.

ATLM Design ( Mithio ) joined DEE in April, 2010.

The Design Excellence of Estonia (DEE) is Estonia’s meeting place for competence in the field of design, a place for opportunities and contacts. It is concentrated at the best Estonian design bureaus, who are stronger when acting together, being more versatile and valuable partners in design service. Design Excellence Estonia is a good opportunity for clients to find the best design of the required service from a single place.
Design Excellence Estonia of today unites 21 Estonian renowned design companies, who offer services to the whole field, being strong both in hand based unique design, as well as strategic, communication, and industrial design. Most of the members of Design Excellence Estonia have already working experience in foreign markets, directly or indirectly. Read more here about DEEst: