At the end of January, we were contacted by Carol-Liis, an Estonian student studying in the UK. She had found Mithio while searching for ideas and inspiration for her course work – “The Forager”, a visual blog dedicated to Nordic fashion and lifestyle trends. It was born out of the author’s love for her home country in Northern Europe and fascination with visual arts, organic textures and the world of Nordic design. The Forager tells stories using beautiful visuals – it is a place where fashion meets rugged wilderness. Mithio’s knitwear is in tune with this vision of the Northern way of life.
The results of the February photoshoot are on out website in LOOKBOOK 2017 February. Soon a video of the photoshoot will be added for viewing. You can also follow the blog in Instragram at foragerjournal and on the website https://foragerjournal.com/.
Despite the cold weather, the second part of the photo shooting of Mithio´s 2016/2017 winter collection took place on Tuesday, December 6. For the location this time we chose the limestone west coast of the Pakri peninsula. Quite a few springs open onto the steep limestone pavement, which, at this time of year, were not yet completely frozen. We had not had a photo shoot so late in the season before – the weather was icy and windy, but the models Hanne-Loore and Karl-Thomas were coping bravely. The freezing cold weather put our photographer Sohvi’s fingers to the test as well. Pakri peninsula inspired us with its round stones, polished by water on the beach, as well as with the textures and colours of the large, massive limestone formations.
In the middle of the peninsula we found some wild apple trees with a lot of red-cheeked apples still hanging from the branches. For a moment, even the sun came out from behind the clouds, which can be seen in some photos.
You can look at the result of the second part of the shooting in our Lookbook https://www.mithio.com/lookbook page.
Despite the rainy weather the photoshoot of Mithio´s new fall-winter 2016 collection took place on Monday, the 29th of August. This time we chose two different locations – the park of Von Glehn with its mysterious velvety greenery, and a quiet suburbian sidestreet of Wismari in the center of Tallinn.
It had been raining incessantly during the photoshoot of the webstore styles, but it stopped just before we were about to begin in the park of Von Glehn. The rain had covered the forest in deep green velvet shades , and coloured some naughty raindrops on a gray cardigan sleeve.
A black cat that was sitting at an open window in the alley, didn´t mind that we were there. At first it just sat there, but then it lay down and quietly watched as the model kept changing the poses.
The first part of the photoshoot can be seen in our Lookbook https://www.mithio.com/en/lookbook/ page.
The next session will take place at the end of October when the weather should be really autumnal and crisp.
Just the right time to get a warm sweater.
Mithio joined PINS loyalty program
Since November 2015 MITHIO offers its customers a loyalty program in collaboration with PINS, where PINS can be collected in MITHIO webstore.
With PINS loyalty program you can collect PINS with every purchase in our webshop at https://www.mithio.com/en/shop/.
You can earn 2 PINS for each 1 Eur spent.
For example – If your order´s total amount with delivery cost is 49.90 Euros, you earn 100 PINS.
From time to time we make special offers where you can earn additional PINS bonus points.
In case you are not yet a PINS program member, you can join through our webshop or directly at http://www.pinsforme.com/en.
PINS member service
Latvia +371 67 280 280
Lithuania +370 700 55 665
Finland +358 (0)207 64 94 24
Russia +7 495 2585405
Through the Estonian Fashion Designers Community Mithio women´s jumper style Mill Mall
participated on a photo in many exhibitions at home and abroad in the past year of 2015.
6.05-7.06.2015 on a photo exhibition introducing Estonian national fashion and ethnographic carpets in Library of Mahen, Brno, Czech Republic.
21.10-20.11.2015 on an exhibition I AM ESTONIAN, in Tallinn, Toompea Parliament House.
21.12.2015-18.01.2016 on an exhibition I AM ESTONIAN in Moscow Beljajevo exhibition gallery, Russia.
Beautiful model on the photo is Crislin Lind.
A knitwear collection for men and women was founded in 2009 under the trademark of Mithio. Mithio released their first knitwear collection for autumn-winter 2010/11 season. Mithio´s sweaters are indispensable companions in our northern climate.
Every new collection contains different knittypes and patterns for both men and women. Everyone can find it´s favorite – a thick and soft cableknit sweater or a warm cardigan for a cold “after ski” long winter night, or a thinner woolmix jacket for everyday´s officework.
Mithio brand´s creator and designer Tiia Orgna chooses inspiring new designs for each season, which reflect in many various color combinations.
The unifying features for this winter are filigree geometric patterns – triangular shape of butterfly motif, diagonal embossed herringbone weaving in different versions and large rustic cables. Nevertheless, each season has also favourite styles from the previous collections, but the repetition of these patterns is always in a new color combination.
For Mithio the most important is the implementation of the product, because our customers appreciate the value of good design and quality, as well as the perfect fit and the easy wash & care, which is ensured with excellent Italian yarns. All our sweaters are knitted at the best knitters in Lithuania, where the high quality and a fair price are worth the final result.
You will find Mithio´s knitwear in Tallinn department store.
Article from the Tallinna Kaubamaja´s magazine „Season“, winter 2015.