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The Forager

At the end of January, we were contacted by Carol-Liis, an Estonian student studying in the UK. She had found Mithio while searching for ideas and inspiration for her course work – “The Forager”, a visual blog dedicated to Nordic fashion and lifestyle trends. It was born out of the author’s love for her home country in Northern Europe and fascination with visual arts, organic textures and the world of Nordic design. The Forager  tells stories using beautiful visuals – it is a place where fashion meets rugged wilderness. Mithio’s knitwear is in tune with this vision of the Northern way of life.

The results of the February photoshoot are on out website in LOOKBOOK 2017 February. Soon a video of the photoshoot will be added for viewing. You can also follow the blog in Instragram at foragerjournal and on the website https://foragerjournal.com/.

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Autumn-winter 2016 photoshoot II

Despite the cold weather, the second part of the photo shooting of Mithio´s 2016/2017 winter collection took place on Tuesday, December 6. For the location this time we chose the limestone west coast of the Pakri peninsula. Quite a few springs open onto the steep limestone pavement, which, at this time of year, were not yet completely frozen. We had not had a photo shoot so late in the season before – the weather was icy and windy, but the models Hanne-Loore and Karl-Thomas were coping bravely. The freezing cold weather put our photographer Sohvi’s fingers to the test as well. Pakri peninsula inspired us with its round stones, polished by water on the beach, as well as with the textures and colours of the large, massive limestone formations.
In the middle of the peninsula we found some wild apple trees with a lot of red-cheeked apples still hanging from the branches. For a moment, even the sun came out from behind the clouds, which can be seen in some photos.

You can look at the result of the second part of the shooting in our Lookbook https://www.mithio.com/lookbook page.

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Autumn-winter 2016 photoshoot I

shoot-2

Despite the rainy weather the photoshoot of Mithio´s new fall-winter 2016 collection took place on Monday, the 29th of August. This time we chose two different locations – the park of Von Glehn with its mysterious velvety greenery, and a quiet suburbian sidestreet of Wismari in the center of Tallinn.
It had been raining incessantly during the photoshoot of the webstore styles, but it stopped just before we were about to begin in the park of Von Glehn. The rain had covered the forest in deep green velvet shades , and coloured some naughty raindrops on a gray cardigan sleeve.
A black cat that was sitting at an open window in the alley, didn´t mind that we were there. At first it just sat there, but then it lay down and quietly watched as the model kept changing the poses.
The first part of the photoshoot can be seen in our Lookbook https://www.mithio.com/en/lookbook/ page.
The next session will take place at the end of October when the weather should be really autumnal and crisp.
Just the right time to get a warm sweater.

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Mithio PINS

Pins_logo_white_on_black-largeMithio joined PINS loyalty program
Since November 2015 MITHIO offers its customers a loyalty program in collaboration with PINS, where PINS can be collected in MITHIO webstore.
With PINS loyalty program you can collect PINS with every purchase in our webshop at https://www.mithio.com/en/shop/.
You can earn 2 PINS for each 1 Eur spent.
For example – If your order´s total amount  with delivery cost is 49.90 Euros, you earn 100 PINS.
From time to time we make special offers where you can earn additional PINS bonus points.
In case you are not yet a PINS program member, you can join through our webshop or directly at http://www.pinsforme.com/en.

PINS member service
Latvia     +371 67 280 280
Lithuania +370 700 55 665
Finland  +358 (0)207 64 94 24
Russia  +7 495 2585405
E-mail: info@pinsforme.com
www.pinsforme.com

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Mithio on exhibitions in 2015

NäitusThrough the Estonian Fashion Designers Community Mithio women´s jumper style Mill Mall
participated on a photo in many exhibitions at home and abroad in the past year of 2015.

6.05-7.06.2015 on a photo exhibition introducing Estonian national fashion and ethnographic carpets in Library of Mahen, Brno, Czech Republic.

21.10-20.11.2015 on an exhibition I AM ESTONIAN, in Tallinn, Toompea Parliament House.

21.12.2015-18.01.2016 on an exhibition I AM ESTONIAN in Moscow Beljajevo exhibition gallery, Russia.

Beautiful model on the photo is Crislin Lind.

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Mithio – stylish knitwear for cold winter season

Hooajas 2015A knitwear collection for men and women was founded in 2009 under the trademark of Mithio. Mithio released their first knitwear collection for autumn-winter 2010/11 season. Mithio´s sweaters are indispensable companions in our northern climate.
Every new collection contains different knittypes and patterns for both men and women. Everyone can find it´s favorite  – a thick and soft cableknit sweater or a warm cardigan for a cold “after ski” long winter night, or a thinner woolmix jacket for everyday´s officework.
Mithio brand´s creator and designer Tiia Orgna chooses inspiring new designs for each season, which reflect in many various color combinations.
The unifying features for this winter are filigree geometric patterns – triangular shape of butterfly motif, diagonal embossed herringbone weaving in different versions and large rustic cables. Nevertheless, each season has also favourite styles from the previous collections, but the repetition of these patterns is always in a new color combination.
For Mithio the most important is the implementation of the product, because our customers appreciate the value of good design and quality, as well as the perfect fit and the easy wash & care, which is ensured with excellent Italian yarns. All our sweaters are knitted at the best knitters in Lithuania, where the high quality and a fair price are worth the final result.
You will find Mithio´s knitwear in Tallinn department store.

Article from the Tallinna Kaubamaja´s magazine „Season“, winter 2015.

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Mithio at St Martin’s Day Fair

Muhu MariThe 19th St Martin’s Day Fair took place from the 5th to 8th of November 2015 in Tallinn, Saku Arena.
Mithio participated in the fair for the fourth time.
This time we offered a very wide range of various men´s and women´s sweaters, a total of nearly 40 different models in around 60 different color or pattern combinations. Every season our collection includes some popular styles from previous collections, but they come always in new color combinations.
It was a great joy to see familiar faces from last times, who came to see our new styles to try and buy.
We were very pleased to note that there is a growing loyal fanclub for Mithio brand.

See you on the 20th jubilee of St. Martin’s Day Fair next year in 2016 !

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Mithio´s knits at the exhibition – Olen eestlane

Two Mithio´s women´s jumpers – styles Mill Mall and Karu Mari –
are represented at the exhibition – “To be an Estonian – Olen Virolainen”,
will be opened from 12th of  September 2014 in
Craft Museum of Finland in Jyväskylä at the address Kauppakatu 25, Jyväskylä.

The exhibition is open from 13/09 – 07/12/2014, opening time is Tuesday to Sunday from 11:00 to 18:00. Additional information http://www.craftmuseum.fi/.

 

 

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Autumn-winter 2015 collection photoshoot

FullSizeRenderThe photoshoot of Mithio´s new fall-winter 2015 collection took place on Tuesday, the 25th of August. Completely by chance it was exactly the same date as the previous year. We chose the old mine of Rummu for the surreal background landscape. The weather was quite the opposite of the previous year – it was quite hot, around 25+ degrees and the sun was shining in a cloudless sky. You can see the end result towards the end of September, when we add lookbook photos and change the style´s photos of online shop.

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Buy a sweater, get mittens for free !

Purchase a sweater from our online store until 30 of June and get warm fleece-lined mittens for free. You can choose between three colors: black, white and fuchsia. Note about the desired color before the payment in the additional comments box.
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Mithio´s first success story

Mithio´s first project was to design and produce the official representative clothing set for the Latvian Olympic Team for the Vancouver Olympics in 2010. It was a big subscription of a 130-member Olympic team.

Latvian Olympic Committee as a client, was extremely conscious and demanding about the representative clothing, about the quality and as well as technical solutions – the basic vision, quality, materials and colors. The goal was to create a unique and original clothes for the Latvian Olympic team, and differentiate themselves from the mass production by emphasizing the Latvian national diversity, colors and national motifs.

Concept and strategy

As previously mentioned, the task was to create unique and original clothes for the Latvian Olympic team, emphasizing in particular the Latvian national diversity and national motifs. The entire set of clothing was designed and made under  Mithio´s brand. During the work we  combined various national elements, used several of them in a combination with geometric elements on the modern high-tech fabrics.

Olympic Collection consisted of nine garments: long coat with wadding, wadded ski jacket and trousers, casual trousers, knitted sweater and a long zip cardigan, knitted scarf, a hat and ski gloves. Coats, jacket and trousers are manufactured with seam-sealing technology.  On the internal and external sides of the trousers, we have used the printed decorative elements.

More about the styles

Dunte, Dunte W – men’s / women’s fully seam sealed jackets. The outer fabric: 100% polyamide / 100% Polyester; Lining: 100% polyester, wadding Thinsulate, 100% polyester, color black/white. A fully seam-sealed jacket from a laminated DERMIZAX fabric from Japan, waterproofness 20 000 mm, breathability 10 000g / m² 24h by standard test B-1 inverted cup method (JIS L-1099 B-1). The jacket has waterproof zippers on lower pockets, one chest pocket, Napoleon pocket, rib on sleeve hem, adjustable snow skirt inside, zippered underarm ventilations ,decorative motif print on upper and embroidery, a large decorative motif print on inside of lining, two-way adjustable and zipper removable hood, adjustable jacket width of the bottom edge.

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Mithio 2010-2011 knitwear collection on sale in Estonia.

Mithio´s 2010-2011 season  collection is inspired by the northern simplicity and a modest nature, creating modern, functional products, each with a small part of its own meaning. The choice of patterns, geometric motifs is inspired by various small miniature objects – gloves and wool socks, hand-woven belts and the endless motifs of Kihnu Troi sweaters. Nearly every character has its own meaning and  Mithio brings these characters back into everyday wear.

Using the latest technologies, we are able to offer garments that are comfortable, but with the same quality characteristics than traditional wool sweaters. Selected motives of our products are made either as hand embroidery, machine embroidery, woven or printed. The choice of the motifs and the fulfillment will depend on each particular style, based on the material used and by selecting the best solution.

 

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ATLM Design ( Mithio ) joined DEE in April, 2010.

The Design Excellence of Estonia (DEE) is Estonia’s meeting place for competence in the field of design, a place for opportunities and contacts. It is concentrated at the best Estonian design bureaus, who are stronger when acting together, being more versatile and valuable partners in design service. Design Excellence Estonia is a good opportunity for clients to find the best design of the required service from a single place.

Design Excellence Estonia of today unites 21 Estonian renowned design companies, who offer services to the whole field, being strong both in hand based unique design, as well as strategic, communication, and industrial design. Most of the members of Design Excellence Estonia have already working experience in foreign markets, directly or indirectly.

 

Read more here about DEEst: www.disainikeskus.ee

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Photoshoot of Autumn 2014 collection

On Monday, the 25th of August 2014, was the photoshoot of Mithio´s new autumn collection. Here are some of the behind-the scenes photos of this lovely day. Despite the rain and wind, we got our styles captured. The final result will be seen in September, when we change the photos of website and online shop.

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Mithio knits among the Estonian National Museum’s collections

The six knit styles of Mithio´s Autumn 2013 collection were chosen to be among the Estonian National Museum’s collections. The museum has collected these to complement the modern objects held in the museum´s collections, which are inspired by ethnographic textiles. They will be kept in a section A. The chosen knits are with two different Kihnu Troi patterned sweaters : women’s sweater Kihnu Mann and men’s sweater August. Another style is with big Muhu pattern sweater named Jaagu Mihkel and another sweater inspired from socks of Kadrina, style Kaxx Zip. Chosen style Mill Mall is inspired from the knitted gloves of Ruhnu, style Karu Mari with it´s goose-eye motif on neckline. Men’s sweater Kaxx Zip and women’s Karu Mari will be on sale again in October/November 2014.