Carol-Liis and Kristi wanted to do another photoshoot this autumn and it took place on Saturday, November 9, at Paljassaare Pikakari beach. The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.
In the autumn of 2019, our cooperation with Carol-Liis and Kristi continued. Carol-Liis and photographer Kristi Tüvi have been working together for many years. Carol-Liis’s stylist’s handwriting can be found on Instagram at https://www.instagram.com/genkicreative/ and Kristi’s handwriting at https://www.instagram.com/kiksan/. This time the photography took place in the autumn as usually. Autumn and winter are the time to wear woolen knitwear, so the golden autumn and crisp winter weather are suitable for us, the main thing is that the models do not freeze during the photoshoot. Monday, October 14, was still as usual in the autumn, cloudy and rainy. It was quite a difficult day for everyone involved. It was good that we did not get really wet. We took photos of Lookbook in Nõmme due to the rainy weather, discovering new and interesting places. We also took some photos in the courtyard of the family restaurant Snoob https://snoobresto.ee/. Thanks to the restaurant team! The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.
From the autumn of 2018, a selection of Mithio knitwear will be on sale in the store of the Estonian National Museum in Tartu: https://www.erm.ee/en
In the autumn of 2018, our cooperation continued with Carol-Liis, who made a photo series with Mithio knits for her course work, the trend diary “The Forager”.
Carol-Liis and photographer Kristi Tüvi have been working together for many years. The stylist handwriting of Carol-Liis can be found on Instagram at https://www.instagram.com/genkicreative/ and Kristi’s handwriting at https://www.instagram.com/kiksan/.
As always, this time the shooting tended to be very late in the fall, due to the late completion of our new knit styles. Wednesday, October 31, was, as usual, a half dark and cloudy day in which the sun rays had no hope.
As usually, we took the product photos in Nõmme and then we drove to Ruunoja farm, Anija parish. The farm was wonderful and there were really many opportunities for interesting photos. There we also made a video of Mithio styles. The video can be seen in full on our Facebook page https://www.facebook.com/MithioBrand/. The author of the video is Chris Männik, whose other works can be seen here https://vimeo.com/prokaader.
The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.
Thursday, November 30, on late autumn we made the second photoshoot of the Mithio winter 2017-2018 collection, where our models were two brothers – Markus, Magnus and their two wonderful four-legged friends Fiji and Mustikas. This time our location was the Rohuneeme beach on the Viimsi peninsula, where the dogs could move comfortably. The weather was typically foggy and cloudy as usually late autumn.
Markus and Magnus have also tried modeling in the past, which they both do after work. Artjom Fraiman has been an active photographer for many years at https://www.artjomfraiman.com/about.
The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.
We have to admit that we are not very diligent and skilful in writing and we owe our readers the photography stories of several previous seasons’ collections. On Tuesday, September 26, the Mithio Winter 2017-2018 collection was photographed on a sunny early autumn day. This time in Nõmme, in our small lovely garden, where there was still a lot of fresh greenery. The photographer then was Sohvi Viik, who has become a great portrait photographer today: http://www.sohviviik.com/.
Our good acquaintance Kristo tried modeling for the second time. It was a real challenge for both, him and the photographer. Kristo has also been our model in the early years of Mithio 2011-2012, but he has a real job as a singer and his name can be found in the ranks of the Estonian National Opera: http://www.opera.ee/estoonlane/kristo-ukanis/. The final result of the shooting can be seen on our Lookbook page https://www.mithio.com/lookbook/.
At the end of January, we were contacted by Carol-Liis, an Estonian student studying in the UK. She had found Mithio while searching for ideas and inspiration for her course work – “The Forager”, a visual blog dedicated to Nordic fashion and lifestyle trends. It was born out of the author’s love for her home country in Northern Europe and fascination with visual arts, organic textures and the world of Nordic design. The Forager tells stories using beautiful visuals – it is a place where fashion meets rugged wilderness. Mithio’s knitwear is in tune with this vision of the Northern way of life.
The results of the February photoshoot are on out website in LOOKBOOK 2017 February. Soon a video of the photoshoot will be added for viewing. You can also follow the blog in Instragram at foragerjournal and on the website https://foragerjournal.com/.
Despite the cold weather, the second part of the photo shooting of Mithio´s 2016/2017 winter collection took place on Tuesday, December 6. For the location this time we chose the limestone west coast of the Pakri peninsula. Quite a few springs open onto the steep limestone pavement, which, at this time of year, were not yet completely frozen. We had not had a photo shoot so late in the season before – the weather was icy and windy, but the models Hanne-Loore and Karl-Thomas were coping bravely. The freezing cold weather put our photographer Sohvi’s fingers to the test as well. Pakri peninsula inspired us with its round stones, polished by water on the beach, as well as with the textures and colours of the large, massive limestone formations.
In the middle of the peninsula we found some wild apple trees with a lot of red-cheeked apples still hanging from the branches. For a moment, even the sun came out from behind the clouds, which can be seen in some photos.
You can look at the result of the second part of the shooting in our Lookbook https://www.mithio.com/lookbook page.
Despite the rainy weather the photoshoot of Mithio´s new fall-winter 2016 collection took place on Monday, the 29th of August. This time we chose two different locations – the park of Von Glehn with its mysterious velvety greenery, and a quiet suburbian sidestreet of Wismari in the center of Tallinn.
It had been raining incessantly during the photoshoot of the webstore styles, but it stopped just before we were about to begin in the park of Von Glehn. The rain had covered the forest in deep green velvet shades , and coloured some naughty raindrops on a gray cardigan sleeve.
A black cat that was sitting at an open window in the alley, didn´t mind that we were there. At first it just sat there, but then it lay down and quietly watched as the model kept changing the poses.
The first part of the photoshoot can be seen in our Lookbook https://www.mithio.com/en/lookbook/ page.
The next session will take place at the end of October when the weather should be really autumnal and crisp.
Just the right time to get a warm sweater.
Mithio joined PINS loyalty program
Since November 2015 MITHIO offers its customers a loyalty program in collaboration with PINS, where PINS can be collected in MITHIO webstore.
With PINS loyalty program you can collect PINS with every purchase in our webshop at https://www.mithio.com/en/shop/.
You can earn 2 PINS for each 1 Eur spent.
For example – If your order´s total amount with delivery cost is 49.90 Euros, you earn 100 PINS.
From time to time we make special offers where you can earn additional PINS bonus points.
In case you are not yet a PINS program member, you can join through our webshop or directly at http://www.pinsforme.com/en.
PINS member service
Latvia +371 67 280 280
Lithuania +370 700 55 665
Finland +358 (0)207 64 94 24
Russia +7 495 2585405
Through the Estonian Fashion Designers Community Mithio women´s jumper style Mill Mall
participated on a photo in many exhibitions at home and abroad in the past year of 2015.
6.05-7.06.2015 on a photo exhibition introducing Estonian national fashion and ethnographic carpets in Library of Mahen, Brno, Czech Republic.
21.10-20.11.2015 on an exhibition I AM ESTONIAN, in Tallinn, Toompea Parliament House.
21.12.2015-18.01.2016 on an exhibition I AM ESTONIAN in Moscow Beljajevo exhibition gallery, Russia.
Beautiful model on the photo is Crislin Lind (@crislinl). She was also our model at the 2013 phtoshoot.
A knitwear collection for men and women was founded in 2009 under the trademark of Mithio. Mithio released their first knitwear collection for autumn-winter 2010/11 season. Mithio´s sweaters are indispensable companions in our northern climate.
Every new collection contains different knittypes and patterns for both men and women. Everyone can find it´s favorite – a thick and soft cableknit sweater or a warm cardigan for a cold “after ski” long winter night, or a thinner woolmix jacket for everyday´s officework.
Mithio brand´s creator and designer Tiia Orgna chooses inspiring new designs for each season, which reflect in many various color combinations.
The unifying features for this winter are filigree geometric patterns – triangular shape of butterfly motif, diagonal embossed herringbone weaving in different versions and large rustic cables. Nevertheless, each season has also favourite styles from the previous collections, but the repetition of these patterns is always in a new color combination.
For Mithio the most important is the implementation of the product, because our customers appreciate the value of good design and quality, as well as the perfect fit and the easy wash & care, which is ensured with excellent Italian yarns. All our sweaters are knitted at the best knitters in Lithuania, where the high quality and a fair price are worth the final result.
You will find Mithio´s knitwear in Tallinn department store.
Article from the Tallinna Kaubamaja´s magazine „Season“, winter 2015.
Mithio´s 2010-2011 season collection is inspired by the northern simplicity and a modest nature, creating modern, functional products, each with a small part of its own meaning. The choice of patterns, geometric motifs is inspired by various small miniature objects – gloves and wool socks, hand-woven belts and the endless motifs of Kihnu Troi sweaters. Nearly every character has its own meaning and Mithio brings these characters back into everyday wear.
Using the latest technologies, we are able to offer garments that are comfortable, but with the same quality characteristics than traditional wool sweaters. Selected motives of our products are made either as hand embroidery, machine embroidery, woven or printed. The choice of the motifs and the fulfillment will depend on each particular style, based on the material used and by selecting the best solution.
On Monday, the 25th of August 2014, was the photoshoot of Mithio´s new autumn collection. Here are some of the behind-the scenes photos of this lovely day. Despite the rain and wind, we got our styles captured. The final result will be seen in September, when we change the photos of website and online shop.